About Us

Welcome to Kawaii Goodness!  We sell cute, adorable and collectible products for kawaii anime enthusiasts. Seeing as you're reading this, you’re ready to experience some kawaii goodness!

Our Mission

We have two missions:

  • Help you connect with other fans who are just as passionate about the anime/kawaii aesthetic as you are.
  • Make you smile. Our products will transport you back in time, to when you were watching dubbed anime on cable TV with the biggest smile on your face. 

Our Story

I’m Jodi, the founder of Kawaii Goodness. As a 90s kid, I remember spending much of my time watching anime and listening to Japanese pop music. I have fond memories of watching Inuyasha reruns on Toonami. I also remember tuning into Hamtaro, Yu Yu Hakusho, and Sailor Moon on Cartoon Network. These childhood experiences left me infatuated with the genre. Since then, I’ve gone on to watch dozens of other animes, and I even attended anime conventions. 

This passion bloomed into this store I’ve created: Kawaii Goodness. People feel good when they wear things that represent their personality. It’s as if they’re making a public statement or searching for other fans by wearing fandom items. I remember an Overwatch player approaching me because of my D.VA jacket in a grocery store. I was elated. 

I want to replicate those feelings for you. I want you to feel seen and feel proud of what you wear. We all deserve at least that during these hard times. This is why Kawaii Goodness is committed to creating high-quality merchandise that we would wear ourselves. When you order from us, you can rest assured that you’re going to receive a product that you truly love and can wear for years to come.

Our Promise to You

We will always strive to provide you with…

  • The highest quality kawaii anime-inspired products.
  • Beautifully designed products that are not available in ANY physical stores. 
  • Customer centric support that is fast, friendly and efficient. 
  • Deals, deals, and more deals! We keep our prices low to accommodate our customers!